We wanted to share a little about our journey of
ARRAEI x LA FEMME
Over the past year and a half, we have been developing, unfolding and manifesting the philosophy of Arraei. Who we are, what we stand for, what guides us, what ideas we hold near and what we need to let go of. It's been a process of unravelling, introspection and ritual. Often I catch myself pen in hand gazing into the distance thinking about who the Arraei Woman is and reflecting on what it means to be a woman. What is the essence of womanhood? How do we disrupt the narrative, how can we write our own stories while still holding fast and true to our nature? How can we become undone.
I want our collections to embody and reflect our principles and values - pieces that you can draw inspiration from, that reflect your values, pieces that are poetic and that resonate with you- pieces to accompany you on your conscious journey.
So over the stretch of the next few collections, our campaigns will be exploring the concept of womanhood. Be it the goddess, the matriarch, the muse, the messenger, the wanderer, the queen, the mother, the lover, the lioness, the sage, the mystic, the maiden. We are taking a journey to expand and discover
We have also launched our LA FEMME ––– Journal, where we will be meeting aspirational women from all walks of life to unpack their mysteries and take a peek into their state of mind. A rediscovery.
Our first exploration SS20:
La Femme, The Messenger
La Femme - She brings a sacred message from the earth - a reminder of the wild that lives within us.
Bare feet on golden grass and drenched in sunlight - nature is her guide and she is nature's poetry.
She moves with the rhythm of the wind liberated from limitations -
raw self-expression with the freedom to be bold, fragile, complex, graceful, wild, femme.
You are your own woman. You are of the earth. You are an unlimited being.
A reminder to keep seeking, keep discovering and embrace the ebb and flow of the universe.
Thanks for stopping by <3
Natalie Florence x