All the information you need to know about SS22
The collection was designed by me (Nat) in Zambia, our new home. It was filmed and shot in Zanzibar with a fully local team except for Dave and I. (Dave is my fiancé and photographer for those of you who are new here).
Our whole SS22 collection is ethically and sustainably produced in India. Please see more details here about our move, and watch our factory tour video. Our fabrics are made and dyed to order, so it is a truly unique collection. We select pantones and dye the fabric for the collection, a really new and fun experiences as before we had to select colours that were available in the wholesale warehouses. Using only AZO free dyes in a closed loop water system. Our factory is also solar powered so we have levelled up our sustainability in a big way, yay to us!
Our entire collection goes up to 2xl and some styles up to 3xl. As a small brand this is something we have been working on over the past few years and I am really proud to be able to finally offer our full collection in this extended size range. More photos coming throughout the season.
We will be releasing our new collection in 3 drops over the course of spring and summer. We have so many beautiful new pieces for you.
Drop 1 Presale opens Monday 11th April 9am PST
All presale orders made in the first 24 hours will be 25% off. Discount codes will be sent via email so make sure you are subscribed and have saved us as a contact. After 24 hours it will drop to 15% off for the remainder of the presale. Drop one expected to ship to customers in the second week of May.
25% OFF FOR FIRST 24HRS
15% OFF THEREAFTER, UNTILL CLOTHING SHIPS FROM INDIA
We doing things differently this year. We will be updating you constantly via email as well as live updates on the product page about our production + presale timeline. Any any updates we get we will pass onto you so that you know exactly what is happening along the way. Each product page will have a graphic illustration showing where we are in the production and shipping timeline so you have a live update.
All orders will ship once entire order is ready for shipping. If you wish to receive an item sooner, please place two separate orders. Some of our styles will be ready for shipping sooner than others, please refer to product page details on expected shipping date.
Please reach out to us at firstname.lastname@example.org for any sizing questions. As a small brand we only produce one round of samples in size small (sometimes in xs) This is my size so that I can try on the pieces to make sure the fit is correct. We then grade accordingly and start production. As a result we only have our samples for the photoshoot and have to make them work with our model. Josephine is an XS in our size range, however she is photographed in a small for some styles on the site. Most smalls fit her but she would better fit a size xs. Please see fit notes for more info. This also means that we don't have the opportunity to photograph curve models for our expanded size range, these images will come soon though we promise :)
I have been working on this collection since January 2021, it's taken over a year to manifest. A year ago I was terrified that moving to Zambia would make my business collapse, it all seemed so impossible. The entire business model and supply chain had to drastically change, as well as my whole personal life, in order for us to go live in this remote part of Africa. Fast forward to now, through all the challenges, tears, highs and lows, we are ready to launch the SS22 collection. A very humbling and proud moment for me. Through it all we have stayed true to our values and ethos and come out more ethical + sustainable than before, YAY! I will be writing another blog post soon to share more about our move, the new factories and our vision for a more sustainable Arráei, very exciting things in the pipeline.
I am beyond grateful to still be here making these beautiful clothes for you. So much gratitude for you and your continuous support, thank you for trusting us through this big transformation. Please dont hesitate to reach out to me personally if you have any questions: email@example.com