What is sustainable fashion?

Sustainability is the quality of not being harmful to the environment or depleting natural resources, and thereby supporting the long-term ecological balance of our planet. Sustainability also includes the act of ethical practice, and fair trade.


Sustainable Fashion incorporates these values while addressing the harmful impact of the fashion industry on our planet and its inhabitants. All aspects of the industry need to be considered when striving for minimal impact, from Textiles, Production and Distribution to Marketing, Consumer Behaviour and Human Resources. Sustainability in any industry is a holistic approach, a journey of experimenting and learning how to harmonise with the planet.